How to Create Job Posting Pages That Work
In today's job market, having a well-built job posting page isn't just about attracting candidates - it's vital for showing up in search engines and making things easy for job seekers. Let's look at what makes job posting pages work well, focusing on SEO and how to structure your data properly.
Making Job Pages That Google Can Find
The main difference between successful and poor-performing job pages comes down to how they organize content and link between pages. While basic job boards might show the job details and an apply button, they often create "dead ends" that stop Google from finding more of your website's content.
Why Links Matter
Looking at successful sites like Remote Rocketship, a good job posting page should link to:
- Pages about the company
- Similar types of jobs
- Jobs in the same area
- Different job types (full-time, part-time, contract)
This network of links helps search engines find more of your content while making it easier for users to browse your site.
Making Job Posts More Helpful
Leading job sites like Himalaya, Adzuna, and Taro show us how to make job posts better. Your listings should include:
- Clear salary details and how they compare to similar jobs
- Full company information and suggestions for similar companies
- Clear steps about the interview process
- Details about the workplace location
- Complete list of benefits and requirements
Getting Your Job Posts Into Google Jobs
Using the right data structure is key for showing up in Google Jobs. While many job boards only fill out the required fields, success comes from providing complete and accurate information everywhere you can.
Important Data Fields
Must-Have Information
- When the job was posted: Newer jobs show up first
- Description: Written the way Google wants
- Company details
- Where the job is located
- Clear job titles without spam
Strongly Suggested Information
- Salary details
- Whether people can apply directly
- Type of job
- Company ID
- Whether it's remote or in-office
- When the post expires
New Features to Include
- Education needed
- Experience needed
How to Set Everything Up
When adding your job posting data:
- Fill out all suggested fields like they're required
- Use Google's testing tool to check your work
- Set realistic end dates (about 90 days works well)
- Keep salary information up to date
- Make all job posts follow the same format
What It All Means
Success with job board SEO comes down to two main things: having detailed, connected content and using complete data structures. By avoiding pages that lead nowhere and focusing on creating useful, well-linked content, you'll show up better in search results and create a better experience for job seekers.
Remember, every piece of information you add, from salaries to company details, helps both your users and search engines. The more complete and connected your job posts are, the better they'll perform in searches and the more useful they'll be for people looking for jobs.
For more information, check out Google's Job Posting Guidelines and test your implementation using the Rich Results Test tool.